Great Tips To Enhance Usability Of Your Site

Enhance Usability Of Your Website

It’s easy to say that a web designer must create a site that has great usability, which  functions nicely, is simple to navigate and does not mystify its users and accomplishes its objectives because its usability factor is first class. This seems an undemanding task in theory, but in practice it’s not that simple. To improve your design’s usability, it’s imperative that you do something more. Use the tips in this article to ensure that your users get a great experience at your site.

Know your users: Firstly you have to know everything possible about your users: who they are; what is their background; where they come from; what their preferences and likes and dislikes are; what are their buying habits and what particularly they are looking for at your site. To fulfill these objectives, you must do intensive research of your market, conduct opinion polls and check out how your rivals are functioning. After you have obtained these facts and figures, you have to keep on revising things at your site. Aim for perfection – like a scientist who tests every little thing many times over before he is satisfied. Only then will you be able to make your users happy and satisfied.

Consistency is the key: Your website’s design layout and other elements and parts must work in unison. This will help your users understand your site better. For example, if a user finds that a certain color denotes a certain clickable element, or there exists a keyboard shortcut that leads to an earlier page, he will assume that this consistency exists throughout the site. So ensure it does, and enhance your usability.

Ensure navigation is clear: It’s great to be innovative, but don’t be too original with your website design and navigation; if you break too many customs and practices of good web design you’ll only end up making your users perplexed. You can give a personal touch to your navigation and menus, but know where to draw the line. Be clear about one thing: Clarity is the essence of good navigation.

Correspond with your users: Keep in touch with your users. Encourage them to provide feedback about the experiences they had on your site and update them about changes you may have effected from time to time. This communication will enable them to know more about your site and help in engaging with them.

Teach users how to avoid errors: Expect your users to commit mistakes and be ready with solutions that will help them to avoid committing the same errors again. If they know how to avert these mistakes, the chances of them leaving your site will lessen.

Build a cohesive structure: Your website’s structure must be unified and should have a definite goal and strategy. Many factors have to be considered when creating a cohesive structure. Here are some of them:

  • Simplicity is the key to usability. Your users must know, in a simple way, how to get to the place they intend to. Thus there must be consistency in navigation, search boxes and clickable fields. They must be what the users expect them to be.
  • Color and type size will show users the essential and unimportant elements of your site.So use them to highlight what you want to emphasize, like bright/bold to grab attention. Dull and small-sized elements will reflect that they are less in focus.

Summing Up

The bottom line is that you must keep on refining and making changes in your site to give your users the best possible experience. Keep your users’ needs uppermost in your mind; make them feel as if you have specially designed your website to meet their requirements. The more positive your communications are with your users, the better they will know you and deal with you.

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